The tragic story of ten-year-old Evey Staley will be used by Isle of Wight police to remind motorists about the consequences of drink and drug-driving.
Evey died in August last year after the car she was travelling in was involved in a collision as it left the driveway of her home near Newport.
The driver of the other vehicle, Robert Blakely, was jailed for ten years for causing death by driving without due care and attention, whilst over the prescribed alcohol limit.
During December, Hampshire Constabulary, in partnership with Thames Valley Police, will be targeting drink and drug-impaired drivers, as part of the Is It Worth The Risk? campaign.
Officers will be wearing purple ribbons – Evey’s favourite colour – in memory of all the people who have lost their lives as a result of drink driving.
The Spinnaker Tower in Portsmouth will also be lit in purple at times throughout December as a mark of remembrance and to raise awareness of the campaign.
Residents have been urged to play their part, by texting 80999 if they suspect anyone of drink-driving.
The 80999 number is a text-only service – all information will be received anonymously.
Senders simply need to text the precise location where the driver was last seen, with direction of travel if possible and as many vehicle details as possible, most importantly the number plate.
People can also call 101 to report a drink-drive offence in progress.
Officers will be running operations day and night, taking every opportunity to breathalyse individuals where possible and updates will be provided on Twitter and Facebook.
Police issued a reminder to anyone convicted of a drink or drug-driving offence:
*will lose your licence for a minimum of one year.will have a criminal record.
*may go to prison for up to six months.
*may have to pay a fine of up to £5,000.
*may lose your job (15 per cent of those convicted do).
*face very high insurance costs once you get your licence back.
*will have difficulty hiring a car within 10 years of your conviction.
Please take note of the following advice:
*If you are planning a night out, think about how you are going to get home.
*Do not drive to the venue – you may be tempted to drive home after drinking.
*Drink soft drinks until you get home.
*Book a taxi to take you home – if you believe that you can’t afford to do this, think about whether you can afford to kill yourself, an innocent person or lose your driving licence.
*Use public transport to get home, or stay overnight.
*Never offer an alcoholic drink to someone who you know is driving.