Cannes is planning to launch an international festival exclusively dedicated to TV drama in 2018.
Mayor David Lisnard confirmed plans for the twin festival, which he says will be as prestigious as its film counterpart.
The Cannes International TV Festival will complement the MipCom and MipTV events, which take place in April and October.
As television continues to draw Hollywood’s biggest actors and directors, the existence of a prestigious international TV festival has become inevitable.
The French government, which had voiced similar aspirations, is currently examining several other locations across the country, including Bordeaux, Lille, Nice and Paris.
But Lisnard guarantees his city has been planning the move for several years and will launch in 2018 – with or without government support.
Modelled after the original Cannes Film Festival, the new event will include a competition section and an industry sidebar.
Lisnard also hopes to have roughly 30 teams pitching to potential funders, an online competition and public screenings.
(c) Sky News 2017: Cannes to stage international television festival