Cowes Week Ltd have unveiled their new title sponsor for the next three years.

Lendy is a Southsea based company and Europe’s leading peer to peer secured property lending platform.

The deal will see the newly named Lendy Cowes Week continue as one of the world’s best known sailing regattas and help boost the Island’s economy.

Lendy Cowes Week runs from 29 July until 5 August and attracts up to 1000 yachts to the Solent and tens of thousands of spectators to Cowes to enjoy the racing and the shoreside entertainment on the Parade and at Cowes Yacht Haven.

However, the team at Lendy Cowes Week were remaining tight lipped as to whether the famous Friday night firework display would take place this year.

Kate Johnson from Cowes Week Ltd said:

“As you can imagine, with only 51 days to go, as we announce this partnership, we’ve got a lot of plans to put in place and you can guarantee that Paul [Riddell] and I are going to be working very hard over the next 51 days. We are really hoping that we are able to put on a fireworks display this year, I know Lendy are very supportive of that and we will make an announcement in due course.”

Lendy take over from Aberdeen Asset Management, whose partnership with Cowes Week came to an end last year.

Liam Brooke, Co-Founder and Director of Lendy Ltd said:

“We at Lendy Ltd are extremely proud to announce our title sponsorship of one of the world’s premier sailing regattas, now reborn as Lendy Cowes Week. As part of an initial three-year partnership, Lendy – the Property Platform, will help strengthen the Regatta’s already powerful reputation globally, and we will bring to this iconic event some of the passion, energy and entrepreneurialism that we infuse in everything that we do.”

Phil Hagen Regatta Director at CWL added:

“The new sponsorship with Lendy will reap significant benefits for Cowes Week. Having a partner with such a close understanding of our regatta, will allow CWL to press ahead with plans to further improve the experience for both competitors and spectators. We will now be able to implement plans that will improve the competitor on-water communication and support the race management team. This is a very positive time for Cowes Week.”

Paul Riddell, Head of Marketing and Communications for Lendy Ltd said:

“On behalf of the team at Lendy Ltd, we are very excited to be sponsoring Lendy Cowes Week 2017, Having started life in 2012 financing quality marine craft and being based in the South Coast, a strategic alignment with Cowes Week felt like the perfect brand fit. Lendy Cowes Week is set to be a tremendous success and we are very much looking forward to enhancing the experience of both the crews and spectators who will descend upon the Isle of Wight this summer.”

L-R Kate Johnson (Cowes Week Ltd), Paul Riddell (Lendy)
L-R Kate Johnson (Cowes Week Ltd), Paul Riddell (Lendy)

Kate Johnson, Commercial & Marketing Director of CWL, added:

“We are delighted to have formed this new relationship with Lendy. The company has a real love of, and enthusiasm for, the event. We are certain that their sponsorship of Cowes Week can deliver a real return and significant brand-building benefits to their business as well as being a hugely positive step for the regatta. We’re really looking forward to working together with the Lendy team over the next 3 years to develop Cowes Week further, for the benefit of everyone involved in this great regatta.”

feature image L to R: Kate Johnson (CWL Commercial & Marketing Director), Paul Riddell (Lendy Head of Marketing & Communications) & Phil Hagen (CWL Regatta Director)