Sean ‘Diddy’ Combs has backtracked on his latest new name, Brother Love, saying it was just a joke – but fans can still call him ‘Love’.

The rapper and producer, 48, made headlines over the weekend after announcing on Instagram that he would only answer to the name Brother Love.

No stranger to a name change, he has been known by the names Puffy, Puff, Diddy, P Diddy and Puff Daddy over the years.

On Monday, following some not-so-positive feedback from fans on the Brother Love moniker, he backtracked in an Instagram video.

The father of six said: Well, ladies and gentlemen, today I’ve come to the conclusion that you can NOT play around with the internet.

Due to an overwhelming response from the media out there… and just due to there not wanting to be any confusion – I was only joking.

I didn’t change my name. It was just part of one of my alter egos. One of my alter egos is Love.

But to set the record straight… You can address me by any of my older names.

But if you still wanna call me Love, you can call me Love, baby. But I was only playin’.

Social media users went into meltdown when Combs made his initial announcement, with many saying they could not cope with another name change from the triple-Grammy winner.

Wrestling fans also pointed out former WWE star Bruce Prichard had already taken the name Brother Love.

After Combs announced he would not be called Brother Love, Mr Prichard tweeted: Thank you everyone for helping @diddy see the light!

Just so you know Puffy…I love you.

Combs is worth $820million (£622.6m), according to Forbes.

Born in Harlem, New York, he founded his label Bad Boy Entertainment in 1993 and his 1997 debut album, No Way Out, has been certified platinum seven times.

(c) Sky News 2017: Sean ‘Diddy’ Combs backtracks on latest new name Brother Love

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