The Isle of Wight has again fallen out of Travelodge’s top 10 staycation hotspots, while Cornwall and Devon continue to hold their top 2 places.
According to a report published this week the Island’s Travelodges were not among the UK’s top 10 most visited, in April 2018. The Isle of Wight made number 10 last year, among adults who visited in May 2017.
The news comes despite marketing campaigns funded in part by Wight BID – a levy on businesses involved in tourism here.
Responding, the new Head of Visit Isle of Wight Will Myles told Isle of Wight Radio,
“That the Isle of Wight was edged into 11th place, out of all the places Travelodge has hotels in the UK, is not too bad in the grand scheme of things and it’s important to remember that Travelodge is just one of the many businesses here that thrive and attract the UK’s ‘staycationers’ to the Isle of Wight each year.
“Visit Isle of Wight is pleased that many businesses recognise the Island is a great investment, with one major hotelier spending millions on their new flagship 100 room hotel at Sandown.
“When you consider the powerful marketing spend some of the big players across the country have access to, we can be proud that the Island was placed so highly in the UK – and it is thanks to the continued support of Wight BID levy payers and our voluntary contributors that we can strive to keep the Island so near to the top.
“We hope that with the continued support of the Island’s businesses working together, we will see the Isle of Wight number one of every positive top ten list!”
So…what made the top 10?
Travelodge has hotels in Newport and Ryde.