There is a new home for some of the Isle of Wight’s premium car brands – with 20 new jobs created.

Esplanade, which has franchises for Volkswagen, Audi, Mercedes-Benz, Smart, Vauxhall, Vauxhall Commercial, Volvo and SsangYong has moved from Newport to Cowes.

Work began on the new site, just off Place Road in June 2017, and officially opens today (Monday).

Esplanade has been a part of the Isle of Wight’s Motor Trade since the early 1946 and is now part of the Jacksons Group which also owns premium automotive dealerships on the Channel Islands and Isle of Man.

Paul Styles is the General Manager of Esplanade and has been for three years, having previously worked in the motor trade for 29 years covering; Rover, Porsche, Jaguar, Mercedes Benz and Volkswagen.

In preparation for the new premises Esplanade has been recruiting for the past year and has increased its staffing levels by 20 people.


The new workshop has nine ramps and an MOT Bay and customers can also watch their MOT from a waiting area on a TV screen. Customers are also now offered videos by email made by the technicians talking them through the condition of their vehicle.

The new premises is the first new dealership built on the Island in over a decade.

Esplanade is extending its showroom hours to 7pm weekdays, 5.30pm on a Saturday and on Sunday 10am to 4pm.

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