Fans of the area gathered for a boat trip up the River Medina.

Six Isle of Wight locations are working together under the banner “Medina Valley”, promoting the region as ‘diverse and beautiful’ and “ten minutes from tranquility”.

Cowes, East Cowes, Gurnard, Newport, Northwood and Whippingham are all involved in bid to raise the profile of the area.

Businesses in the area are being urged to use a new logo, to help in the effort to promote a part of the Isle of Wight that is arguably less well known to tourists than the rural West Wight and the sandy beaches of Ryde and the Bay area.

Graham Biss, from the Medina Valley Coastal Communities Team that leads the
project, said:

“This is not a commercial brand, its purpose is to help raise the profile of the whole
area and show what a fantastic destination this is.

“We’ve been engaging with local organisations since January and have been very pleased with the interest and feedback that we have received. Now we hope that businesses will use this brand as part of their marketing. There are many great events and activities on our doorstep – let’s tell everyone about them.”

A brand image has been created by Ventnor design agency Wordsandstuff and is inspired by the local landscape.

Designer Lindsay Robertson said:

“The Medina Estuary is the defining element of Medina Valley – so the icon focuses on the Estuary and the surrounding natural environment. The stem of the leaf takes the form of the flowing water.”

Those behind the launch want to promote the Island’s Royal quarter, through its links to Queen Victoria and a host of other monarchs who have visited, its industry and innovation, and the recreational activities on offer.

Will Myles, Managing Director of Visit Isle of Wight, said:

“This area has outstanding potential and there’s such a variety of things to see and do – including spotting rare wildlife; relaxing, walking and cycling by the river; enjoying our amazing history and industrial heritage; and everything our county town has to offer. We wish this project every success.”