The Isle of Wight Distillery has launched its new Mermaid Pink Gin – in stylish plastic-free bottles.
The gin is presented in the same, strikingly sculpted, bottle as its Mermaid Gin – albeit decorated in shades of pink, including the appropriately named ‘Living Coral’, 2019’s Colour of the Year.
The bottle is again 100% plastic-free, with a wood topped cork and, now, a unique plant-based tamper proof seal.
Distilled using strawberries from the micro-climate of the Island’s Arreton Valley – a rich and fertile valley that receives some of the best sunshine levels in the UK – the gin itself also has a gentle pink hue.
To create it, the strawberries are steeped in the distillery’s signature smooth yet complex gin for four days. Then, half is removed to be distilled and eventually added back to the remaining infusion – lending the gin a refreshing and intensely aromatic, strawberry flavour.
As with the original gin, there remains a fragrant hint of the locally foraged rock samphire, the freshness of lemon zest and pepperiness from grains of paradise. With no added sugar, the gin is substantially less sweet than many on the market.
The launch follows a period of intense activity for the distillery. Sales of Mermaid Gin have risen by over 110% since its new bottle was launched and this Pink Gin is designed to make the most of the summer outdoor drinking season.
Xavier Baker, co-founder at the Isle of Wight Distillery, said:
“The trade and consumer response to Mermaid’s new bottle has been amazing and has obviously kept us all very busy!
“However, we’ve significantly invested in the distillery’s future and Pink represents the next big step for us. The pink gin category’s still got masses of potential, both here and abroad, so we’re confident our unique Island take on it will be a big hit.”
The Isle of Wight Distillery in Pondwell, co-founded by Xavier Baker and Conrad Gauntlet, is home to Mermaid Gin, Mermaid Sea Salted Vodka, HMS Victory Navy Strength Gin and HMS Victory Navy Strength Rum.