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Launch Of Free 24/7 Support App For Newborn Care On The Isle Of Wight

Writer: Dominic  KureenDominic Kureen

Parents and parents-to-be on the Isle of Wight can now access expert parenting support anytime, anywhere with the launch of free premium access to the Anya App.


Isle Of Wight Council's Family Hubs and Start for Life Infant Feeding Programme have partnered with Anya to support parents with newborn care, baby feeding and early parenting – all from their mobile phones.


Anya App provides a wealth of resources including videos, articles, 3D Breastfeeding Animations and expert one-to-one support all on your phone:


  • Explore extensive library resources including videos, articles, personalised programmes and more.

  • Join a supportive community of parents and connect 1:1 with parenting and infant feeding specialists who truly understand your journey.

  • Ask Anya anything 24/7. Your virtual companion. Get instant answers anytime of the day – perfect for any middle-of-the-night worries.


Research highlights that the first 1,001 days – from pregnancy until a child’s second birthday – are a crucial period for development, shaping a child’s health, wellbeing, and future outcomes.


The Anya App is dedicated to supporting families through the first 1,001 days of parenthood with confidence.


Island parents and carers from pregnancy until their child’s second birthday can claim free access to the Anya App and benefit from this virtual parenting companion.


The premium version provides unlimited access to 24/7 evidence-based information and support through its carefully designed features such as specialist chat, live infant feeding web drop-ins, interactive breastfeeding animations and a rich content library of on-demand resources to support parents on the Isle of Wight on their early parenting journey.


The Family Hubs, Start for Life Programme, and Breastfeeding Friendly Spaces, all form part of the extensive support for all families that is available across the Island – the Anya App is another way expecting and new parents can access support to give their baby the best start in life by now providing them with access to support anytime, anywhere.


Anya App CEO, Dr. Chen Mao Davies, who is a fellow of the NHS innovation accelerator program, which helped develop Anya Health App, said:


“I am proud to welcome the Isle of Wight Council as a partner in our mission to provide round-the-clock support for parents in their early parenting journey.


"Anya's AI virtual companion is here to empower families with 24/7 support on pregnancy, parenting, and infant feeding for children aged 0-2 years.


"Together, we will enhance the parenting experience and ensure that every family has access to the resources they need for the best start to life.”


Isle of Wight residents can download Anya at www.anya.health/isleofwight or by searching ‘Anya Health’ in their preferred app store.


Once you have downloaded the Anya App, simply enter your Island postcode to get free premium access for 1,001 days (up until baby’s second birthday).

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