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Carpetright takes step towards collapse with 1,850 UK jobs at risk, including those of Island based workers in Newport.
The retailer's parent firm says it remains in discussions with interested parties as Carpetright battles to secure new investment and avoid administration.
One of the UK's biggest flooring retailers, Carpetright is now just one step away from a collapse that would place 1,852 jobs across the country at risk.
Cash-strapped Carpetright confirmed it had filed a notice of intention to appoint administrators.
Such a move typically gives a company up to 10 days to potentially avoid an insolvency process.
The loss-making firm said in a statement that it was still working towards a reprieve and would continue to trade as normal from its store estate and online.
Parent firm Nestware Holdings stated it was still trying to "finalise additional investment" to secure Carpetright's long-term future but suggested that some job losses were inevitable, whatever the outcome.
Nestware chief executive Kevin Barrett said:
"We remain focused on securing external investment to ensure as few customers and colleagues are impacted as possible.
"They are our main priority and we are taking all appropriate action to make sure they are informed and supported through this process.
"We have begun promising conversations with interested parties that are moving in the right direction, encouraging us that Carpetright has a viable future."
Lord Harris of Peckham founded Carpetright in 1988 (c) Sky News
Sky News revealed in May that Carpetright, which has 272 UK stores, was cutting more than 25% of its head office staff in Essex under renewed efforts to save cash.