Southern Vectis is encouraging families across the Isle of Wight to get out and explore the Island this half-term - with the help of the £2 fare cap.
The local bus operator is keen to help people discover the many gems the area has to offer - despite half-term coinciding with a cost of living crisis that affects many people living on the Island.
Nikki Honer, Southern Vectis Head of Communications, said:
"We are all feeling ‘the pinch’ at the moment - and it’s presenting a real challenge for those who have taken time off to be with their children this half term.
“Southern Vectis has signed up for the Department for Transport’s (DfT) £2 fare cap initiative - which means our customers can now travel on any single journey, on many of our buses, for £2 or less. They can also use any payment method - including tap on, tap off contactless, the app, and cash.
“And this scheme will be in place until March 31. What some people don’t realise, is that the cap applies to longer journeys, which would give them the ideal opportunity to spend time together exploring attractions - of which the Isle of Wight has many. For example, our route 8 offers a great day out at Robin Hill, the Isle of Wight Donkey Sanctuary can be reached on routes 2 and 3, and the Needles Landmark lies along route 7. Tickets for all single journeys are just £2.
"And, with local beaches still allowing dogs at this time of year, we’re happy to transport them too - free of charge.
“Aside from the positive effects the £2 fare cap can have on people’s pockets, it can make a real impact on the Isle of Wight’s air quality too. With fuel costs high, it is an extra incentive for local people to ease their cost of living by leaving their cars at home and opting for sustainable transport instead."