Freshwater's ethical fashion enterprise, Teemill, is looking to combat the carbon footprint of Black Friday by launching an initiative which will pay people for their old clothes.
'Take Back Friday' will see any Teemill-made clothing which is sent to the company recycled to create new products — with £5 credit offered for each garment sent.
Currently, less than 1% of the world’s clothes are made back into new clothes once they are worn out.
With more than 10,000 brands using it, Teemill — based on Hooke Hill — is the world’s biggest dedicated circular economy platform.
It enables users to create e-commerce stores connected to a circular supply chain, so they can create, sell or remake sustainable and circular clothing products.
How #TakeBackFriday works
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This Black Friday (November 25) Teemill, the world’s biggest dedicated circular economy platform, is working with its community of 10,000 stores to ask customers to send back Teemill-made clothing they no longer wear as part of its #TakeBackFriday campaign
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Customers scan a QR code on the label to send them back
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Returned products are used to make new products using Teemill’s innovative Remill technology
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Customers will be rewarded with £5 credit to spend on future purchases of circular economy products that have been designed to keep materials in the loop and out of landfill
Teemill co-founder Mart Drake-Knight said:
“Black Friday is a symptom of how waste has been woven into the way our world works.
"Products have been designed to be thrown away, meaning the only way to create growth is make and sell more products and create more waste.
"Our products are designed from the start to come back and be remade, and that means that instead of creating waste we create new products from it."
Among the organisations backing the campaign are Isle of Wight fashion brand Rapanui, BBC Earth, WWF, Marine Conservation Society, the Wildlife Trusts, Shark Trust and The Lion Whisperer.
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