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Isle Of Wight Tomato Farmer Stars In New M&S Farm To Foodhall Advert

Tom Kerridge with Brian Moralee and the wider APS Produce team

Isle of Wight farmer, Brian Moralee of APS Produce, recently starred in M&S’ latest Farm to Foodhall campaign alongside Tom Kerridge.

Founded in 1986 on the Isle of Wight, APS Produce has been growing M&S’ Isle of Wight tomatoes in Arreton Valley for nearly 20 years, with over 40 types of tomatoes grown, each one specially selected once ripe to give the perfect taste.

In the advert, Brian explains why the Isle of Wight is the perfect climate for growing Tomatoes, as one of the sunniest places in the UK.

Brian also showcases how APS Produce’s tomato plants are grown using biodegradable twine which is chopped for a bespoke composting process at the end of the season.

The compost is then used as fertiliser in soils in APS Organic tomato crops, therefore improving soil fertility.

Brian Moralee of APS Produce said:

“We’re incredibly proud to be feature in the M&S Farm to Foodhall campaign.

"It has been an amazing experience working with Tom and the team to showcase the hard work we put in, to ensure we provide the best quality tomatoes possible.

"We pride ourselves in producing the best and most sustainable products for M&S customers and are so honoured to be part of this campaign!”

Jane Philips, M&S Agriculture said:

“We like to say we have a relentless focus on quality at M&S and working with Brian and the team, so do our suppliers!

"We’re incredibly proud to have worked with them for nearly 20 years and look forward to carrying on delivering the best products for customers.

"We source a range of tomato varieties from the APS Produce team, from Pink Oishi to Tiger and San Marzano – and I’d encourage everyone to try them if they haven’t before!”

Farm to Foodhall is fronted by Michelin-starred chef Tom Kerridge and is the retailer’s biggest ever marketing campaign. It follows Kerridge as he visits the retailer’s Select Farms across the UK to tell the stories behind a range of products.

M&S works with over 9,000 Select Farmers across the UK deliver delicious food produced to the highest possible sourcing standards for its 30m customers.

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