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New Campaign Urges Visitors To Consider Isle of Wight ‘From Another Point Of View’

A new video is inviting people to consider the Isle of Wight 'from another point of view.'

The marketing campaign from Visit Isle of Wight, features an upbeat dance favourite for the first four weeks.

‘Point of View’ by DB Boulevard provides the soundtrack to encourage visitors to consider the Isle of Wight as an ideal location to take a break.

The advert is expected to be seen nearly 900,000 times over a period of four weeks, after which the music will change.

It targets families in a geographical band which stretches across England, from Bristol to South London and from north Hampshire to south Buckinghamshire.


Running alongside that will be a targeted mail drop in certain towns in those areas, reaching more than 120,000 homes.

Lou Collins, Marketing Manager at Visit Isle of Wight, said:

"We are thrilled to finally launch our latest Sky AdSmart TV advert.

"Challenging perceptions of the Island, the video showcases all the wonderful things that make the Isle of Wight so special.

"See the Island from a different point view of view and ‘say yes’ to an adventure like no other in 2023." 

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