A popular Newport board game café has been named Isle of Wight Radio's Perfect Pitch winner for 2024.
Snacks and Ladders, on Upper St James Street, will receive a marketing and business support package worth in excess of £15,000.
The cafe beat stiff competition from Diamond Adventures; Emily’s Nails and Beauty; Keert CIC and Cotton & Leaf.
All entries were judged by a panel of five: Charlie Panayi (Red Squirrel); John Irvine (WightFibre); Jonathan Thorton (PC Consultants); Rachael Randall (HTP Apprenticeship College) and Dame Dianne Thompson.
The winning announcement was made on Isle of Wight Radio's Topping in the Morning earlier today (Thursday):
Elated Snacks and Ladders owner, Karen Longhurst, received the call live on our breakfast show (above.)
She said:
"We've got plans to go into businesses to provide team building exercises and mental health workshops.
"It's absolutely amazing (to win this) and it's a bit of a game changer to be honest.
"The judges were so accommodating and encouraging that it was a great experience."
Claire John, Managing Director at Isle of Wight Radio, added:
"This is the first time Isle of Wight Radio has run a promotion of this kind.
"We had some amazing entries from a real variety of businesses.
"Congratulations to Karen and the team at Snack and Ladders and to all the finalists who were so enthusiastic about their plans."